Thursday, September 15, 2011

Ads and blues

So it's 12 in the night, I'm experiencing the home/family/country blues which I get once in a while. One gets so caught up in life that sometimes you don't notice how quickly time has gone by and that you haven't been "home" in over 1.5 years. There was a time when I used to be surprised when people said, "I haven't been to India in 5 years". But perhaps, I'm slowly inching towards that myself now.

I must admit that these days I don't think of home as often as I used to, when I first moved here. I don't feel the void as consciously; now it's hidden somewhere deep within and surfaces every now and then.

Earlier, birthdays and festivals and weddings used to trigger memories. But now, oddly, it's no longer the big and obvious stuff. I think of home when I hear a fan whirring. I think of home when I read news about interest rates in India. I think of home when I hear a loud horn on the road (a rarity even in New York). I think of home when I spot things, long forgotten, in the local Indian store from my childhood days (like picnic chocolate!).

And when I really miss home, I've resorted to doing odd things, like going on an Indian ad-watching marathon on Youtube. Yes, I watch ad after ad, both childhood "favorites" like Nirma and Liril and Perk, as well as new ones. This is almost impossible to explain, but maybe it has something to do with the elderly (and somewhat inconsiderate) neighbor who would wake up at 5 am and switch on the radio with ads blasting on full-volume until we left for school, and perhaps these ads help me relive those moments? Maybe it has to do with the fact that some of these ads are rather upbeat and could lift anyone's spirits? Or maybe, they're just plain entertaining. Whatever it is, it seems to help. Just throwing it out there as the odd "home remedy" in case anyone else experiences these blues.

Anyway, one of my recent favorites is . Those who've read one of my previous posts (with somewhat extreme views on portrayal of women in advertisements) might wonder how I don't think that this ad stereotypes women, but it's so adorable in it's own way, and the mother's character is so endearing that I could not help but like it.

Yawn! I think I'm sleepy now...


  1. Hehe, I like to go on those youtube binges too. I usually dig up songs from old movies, and highlights from some memorable cricket match from our childhood in addition to the commercials. As far as brands go, I really always think of soap, and our strong feelings (good or bad) about Cinthol, Liril and that mother of all awful smelling things - Hamam!

  2. @Uday, hehe, yes, Hamaam is quite unforgettable. So is lifebuoy, before it was upgraded, that is.
    @Dani - Thanks for stopping by :)

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